On the same day, two companies, Xiao Xiong Electric, were established to strengthen R & D capabilities

On the same day, two companies, Xiao Xiong Electric, were established to strengthen R & D capabilities
On the afternoon of March 27, Xiao Xiong Electric announced that it would establish a wholly-owned subsidiary, as well as a Shenzhen branch, to undertake R & D and design functions.At the end of the day, Xiaoxiong Electric closed at 84.19 yuan / share, a decrease of 1.5%.According to the announcement, the board of directors passed the “Announcement on Investment in Establishing a Wholly-owned Subsidiary”, and agreed that the company should invest in its own capital of 10 million yuan to establish a wholly-owned subsidiary, Guangdong Xiaoxiong Yingtong Products Co., Ltd.The tentative name shall be subject to the final approval by the local industrial and commercial administrative department).The company’s business scope includes, research and development, design, processing, manufacturing, sales of household appliances, electronic products and accessories, maternity and child supplies.Xiao Xiong Electric believes that the purpose of the company’s investment in establishing a wholly-owned subsidiary is to further optimize the company’s business structure to meet the company’s future development needs.It is clear that the company’s board of directors has established the “Practice on the Company’s Establishment of Shenzhen Branch” and agreed to the company’s establishment of a branch in Shenzhen.The business scope includes, research and development, design of household appliances, electronic products and accessories, maternity and infant products, daily necessities.Xiao Xiong Electric believes that the establishment of a research and development center in Shenzhen this time will help the company to obtain cutting-edge technology information in a timely manner, comply with market demand and industry development trends, and realize product structure adjustment and technology upgrade.At the same time, it is beneficial for the company to introduce high-end technology and industrial design talents, enhance the company’s design and research and development capabilities, and enhance the company’s core competitiveness.According to data from Aowei Cloud, in the field of small home appliances in 2019, the US and Soviet Union’s offline market share was 40 respectively.5%, 29.6% and 21.1%.With the growth of personalized demand, the small home appliance market is becoming more and more subdivided, and creative small home appliance products are constantly emerging.Southwest Securities Analysis believes that Xiong Xiong conducts in-depth user surveys and market segmentation research to analyze the development potential of the market segment. The main target customers include “young, fashionable, middle-class and new white-collar workers, and most women” tags.Different from the traditional company’s R & D-production-sales process, the company initially clarifies its target customers and conducts R & D based on customer needs.Through more precise demand development, more precise marketing methods and differentiated brand image, we will cultivate in the “enclosure”.The data shows that from 2015 to 2018, Xiao Xiong Electric’s operating income was 7.2.5 billion, 10.5.4 billion, 16.4.7 billion yuan, 20.4.1 billion yuan; the corresponding net profits are 0.7.2 billion yuan, 1.0.6 billion, 1.4.7 billion yuan, 1.8.6 billion yuan.Revenue and net profit showed an increasing trend.For a long time, the R & D expenditure of Xiaoxiong Electric has far exceeded the expenditure of brand promotion fees.The Air Force’s prospectus update shows that the R & D expenses of Xiao Xiong Electric from 2016 to 2018 were 16.53 million yuan, 25.80 million yuan and 47.39 million yuan.Xiao Xiong Electric has always been considered that the expenditure on product development is more beautiful, Supor and Jiuyang are lower, and there are certain risks in product quality. Once the product has quality problems, the integration of the overall brand image causes a blow.The addition of R & D centers this time may be able to supplement the R & D shortcomings one after another.On February 24, Xiao Xiong Electric released the 2019 Annual Results Express, which showed that the total operating income for 2019 was 26.9.2 billion yuan, an increase of 31 from the same period last year.92%; Net profit attributable to shareholders of listed companies2.6 billion yuan, a year-on-year increase of 40.08%.Sauna, Ye Wang Chen Weicheng Editor Chen Li proofreading Li Xiangling

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